Esther and Emily met in the Spring of 2024 fundraising at a Trunk Show for an Alzheimer's awareness event for CaringKind, the heart of Alzheimer’s Caregiving. They quickly felt they were kindred spirits as they both experienced their mothers being diagnosed with Alzheimer's disease fairly young.
Their unbreakable bond formed and drove them to create “Club Moody”. Their mission is to create an amazing community and provide information, and resources, while also de-stigmatizing the conversation surrounding brain and mental health. Their mutual love for fashion and style made their passions come alive to create something with purpose.
WE’RE ALL MOODY
WHO’S MOODY?
WE ARE.
WE’RE BETTER MOODY TOGETHER
EMILY’S STORY
Emily's mom was diagnosed with Alzheimer's disease when Emily was only 23 years old. Emily’s mom has been living with the disease now for more than 14 years. More recently, her father also received a frontal lobe dementia diagnosis. After living with two parents with cognitive decline, she slowly became a local resource to others who were, unfortunately, going through similar experiences. With Moody, she wanted to create a one-stop shop that combines her passion for advocacy work with her love of fashion. This can be a very lonely journey, and her personal goal with Club Moody is to make sure no one ever has to feel alone.
ESTHER’S STORY
Esther's mom was diagnosed with Alzheimer's disease when Esther was only 12 years old. Esther’s mom has been living with the disease now for more than 14 years. Being so young herself, it’s been devastating for her to see her mother decline at such a young age. Esther graduated college in 2019 and had to face a lot of responsibility that came with dealing with the complexities of her mom’s decline. She felt very alone when none of her friends could truly understand what she was going through. When she met Emily she felt hope and wanted to create some light out of all the darkness from her experiences. Esther’s Goal is to bring awareness to the pain that people feel and inspire others to share their personal stories too.